UK meal plans built around your macros and your weekly shop. Real prices from Aldi, Tesco, Sainsbury’s and Asda.

£1.72 average dinner across Aldi, Tesco, Sainsbury’s and Asda.
From 1,600+ recipes, each costed against real UK supermarket prices.

Every meal hits your calories and protein. No more guessing.

Real prices from Aldi, Tesco, Sainsbury's and Asda. You see the bill before you shop.

Partner, kids, allergies, dislikes — one plan, everyone fed.
Two minutes to set up. Then your week sorts itself.
Goal, budget, household, dietary preferences. Two minutes. Skip anything you don't want to share.
5 meals a day for 7 days. Aisle-sorted shop costed at your supermarket. Pantry staples flagged so you don't double-buy.
Don't fancy tonight's dinner? One tap gives you 3 macro-matched alternatives. Your list updates automatically.
No fluff. No hidden tiers. 7-day free trial, then one of two plans.
One adult. Add up to 2 children for free.
Works out to £0.94/week.
Two adults. Add up to 2 children for free.
Works out to £1.52/week.
Pricing is the same everywhere — in-app, on the web, on the App Store and Google Play. Children are always free.
One email when we’re live. No spam, ever.
Solo: £6.99/month or £49/year (saves £34.88). Duos: £11.99/month or £79/year (saves £64.88). Children are free on both plans. 7-day free trial. Cancel anytime.
We show real scraped prices from Aldi, Tesco, Sainsbury's and Asda — over 3,300 product prices updated monthly. More supermarkets are being added.
Yes. You set your goal (lose, maintain, or gain) and pace. The app calculates your calorie and macro targets using the Mifflin–St Jeor formula and generates meal plans that hit those numbers.
Yes. There are 700+ vegetarian and nearly 300 vegan recipes across all meal types. Plans respect every dietary preference and allergy.
We're in final testing. Join the waitlist and we'll email you on launch day.
Built in the UK, for UK shoppers. We’re not a recipe app with a budget filter bolted on — pricing is wired into every meal from day one.
And whatever brings you here — the food bill, a protein target, a health goal, or sheer decision fatigue — the plan bends to fit you, not the other way round.
It takes the two hardest parts of eating well — deciding what to eat, and knowing what it’ll cost — and does both for you. Each week you get a personalised plan of 5 meals a day for 7 days (breakfast, lunch, dinner, plus two snacks), built around your calorie and protein targets and priced against your nearest supermarket. The aisle-sorted shopping list shows the bill before you shop, flags pantry staples you already own, and shows exactly which meals each item is for — so nothing gets bought twice and nothing goes in the bin.
Over 3,300 supermarket products are tracked across Aldi, Tesco, Sainsbury’s and Asda, refreshed monthly. Every recipe in our 1,600+ library is costed against those real prices — not estimates, not category averages. That’s how you can see a realistic bill for the week before you’ve stepped inside the shop.
Tell us your age, size, activity and goal — lose, maintain or gain, at a pace you choose. From that we work out your daily calorie and protein targets (using the Mifflin–St Jeor equation, the same formula dietitians use) and assemble meals that land within ±15% of them. Protein targets are floors, not ceilings — going over is a win, whether you’re building muscle or just trying to stay full.
Anyone in the UK who wants the week’s food decided, costed and on target without spending hours planning. That looks different house to house: families feeding everyone well on a tight budget. Gym-goers who’d rather plan their macros than log them after the fact. People who’ve left points-and-Syns plans behind and want structure built around their actual goals. Those on GLP-1 medication who need protein-forward meals to help protect muscle. And anyone paying meal-kit prices for the planning rather than the ingredients.
Solo plans cover one adult; Duos cover two. Children eat the same meals as adults at age-appropriate portions, included on both plans at no extra cost.